Who doesn’t know of Cadbury? Its striking purple color, that iconic taste, and its memorable ads have positioned the brand as one of the most well-loved ones in the confectionery market. Whether it’s “Kuch Meeta Hojaye” or the “Read More
Rebrands are a thing companies do when they’re bored with their identities. But saying that would be crude, so let’s rephrase. Rebranding is a crucial process in a brand’s growth process. It means that it has grown Read More
If you’re a Netflix subscriber or a general pop culture follower, you’ve probably heard of Squid Game – a Korean Netflix show that’s been breaking records worldwide. To give you a general feel of the show, it’s Read More
Money Heist’s season five just came out. And being one of Netflix’s most popular shows, its release has understandably been hyped up by the streaming service, especially in the Indian market with some conventional campaigns like reaction videos Read More
If you’re a Lady Diana fan and have come upon this article on this fine day, especially after watching the trailer of Spencer, you’re in for a debate where I, a historic fiction fan, would like to put Read More
Shan masalas are a household name and if you’re a Pakistani and haven’t heard of Shan’s Bombay Biryani masala yet, you’re not a real foodie. Of course, my definition can be biased, and you may love Read More
I’m going to start this article with a tweet that sums up the entire internet’s reactions. I just found out what Midsummer Chaos is pic.twitter.com/7cX60uyctC — Ismail (@thehalfspaces) June 13, 2021 And just in case the tweet Read More
Instagram is one of the most important tools for marketers and creators out there. But are you using it to its full potential? While there are a ton of things one can do to create content on Instagram, the right Read More
As Pakistan’s digital ecosystem advances, women in tech and entrepreneurship are taking up center stage with their roles in the industry, and one such woman is the super talented Sakina Abbas – CEO of Reactree, and now, Pakistan’s first Read More
Content is king but for kings to be effective, they need to be relatable and relevant. Example: Joffrey Lannister, unreachable, aloof, unattainable, and ultimately, not a good king. On the other hand, there’s Jon Snow, King in the North, Read More
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