Copywriting is tricky – you have to come up with just the right amount of creativity and descriptiveness to make your customers understand your product or offer. And to be honest, it’s also a thankless job. You write so many Read More
Clients… they can be a handful, right? So what does one do when your clients are being especially problematic one day and you have absolutely nowhere to run? Our solution is to plug in your headphones and listen to these 10 Read More
Content originally published on Digital Eggheads. Search Engine Optimization has been a key focus of marketers in the past decade. The race to rank first in the plethora of competing brands has got every brand working tirelessly on their website Read More
Lately, one TV show has taken the Pakistani audience by the storm – Diriliş: Ertuğrul, or Ertuğrul Ghazi. The show is a Turkish historic flick based on the life and family of Ertuğrul Ghazi, the alleged founders of Read More
WhatsApp is fast emerging as a go-to platform for communication between brands and customers. With over 2 billion daily users and 3 million business users, this app has become a great tool for brands to use as an official communication channel. But Read More
Lead generation is an important KPI businesses use to measure the success of their campaigns. And when it’s the agency who’s generating the leads – oh, boy – the pressure is tenfold. But fortunately, some tools help you generate both Read More
14th August brings with itself a lot of zeal, vigour, and ad campaigns. Yes, the marketing genius brands portray this time of the year through their independence day ads is the one constant that hasn’t changed throughout the years. Read More
Fintech is a combination of the terms “finance” and “technology” and refers to businesses that use a mix of both to automate or enhance financial services. Financial service providers like EasyPaisa, Sada Pay and such integrate technologies with conventional finance Read More
From Pakistan to the US, this influencer has made his mark creating content that took him from being an engineering graduate from Sir Syed University to a marketing genius who’s worked for some of the world’s top brands Read More
2020 is the year when, among other things, people are finally tired of superhero movies. Don’t get me wrong, I’m a big fan of the saviours-of-the-world trope, but how long are we going to watch the same people save Read More
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