Facebook is one of the biggest social media platforms right now. And with its constantly updating features, the platform’s user statistics also change accordingly. We have gathered a list of 23 important facts about Facebook that will be helpful to your marketing strategies in 2020.
- 44% of users report their online buying behavior is influenced by Facebook.
- On an average, one Facebook user clicks on at least 11 ads per month.
- Out of the 2.5 billion smartphone users in the world, 85% use Facebook.
- Facebook ad impressions have increased by 33% in 2020 compared to 2019.
- Facebook can reach up to 113.9 teens, the most compared to any other social platform.
- Of all the Facebook users, the most i.e. 33%, use it for entertainment, followed by 23% news account followers, 17% brand followers, 11% for strengthening professional networks and 6% population comprises other users.
- 65% of Facebook users fall between the 50-65 year age group.
- An average of 100 million hours of video content is watched on Facebook throughout the day.
- Facebook stores an approximate of 300 Petabytes of user data on its servers (1 petabyte consists of 100 million GBs, think about that for a moment!)
- More than 2 million advertisers are currently active on Facebook, adding to the ever-growing competition.
- Facebook reports that approximately 116 million from its 2.4 billion user accounts are fake.
- Facebook is currently the fourth most valuable brand in the world with a worth of $94.8 billion.
- The most popular Facebook pages are that of Facebook’s official page (213M), followed by Samsung (159M), Cristiano Ronaldo (122M), Real Madrid (111M), and Coca-Cola (106M).
- Custom audiences on Facebook’s ad targeting have 14% lower cost-per-clicks and 16% lower cost-per-conversions than ads utilizing interest or category based targeting.
- In the first quarter of 2020, Facebook’s ad revenue was $17.4 billion, which saw a dramatic decrease due to Covid-19, but started increasing again by the end of May.
- More than half of ad revenue on Facebook comes from mobile phone users, almost 94% in 2019.
- About 80 million small businesses around the world are currently operating from Facebook.
- Over 1.4 billion Facebook users report to be using Facebook Groups to reach new people and brands.
- Every minute of downtime outage costs Facebook $24,420.
- Posting just once or twice a day increases engagement by up to 40% compared to posting three or four times in a single day.
- 40% of Facebook users don’t follow any brand, making paid content the only means to reach them.
- Posts published on Thursdays and Fridays receive the highest levels of engagement.
- Adding a CTA button can lift clickthrough rates by almost 3% compared to a 0.9% clickthrough rate without CTA.
We have compiled a list of the most recent Facebook facts and statistics. Things aren’t always going to remain this. With the fast-changing world, every social platform also goes through constant and quick changes. This is what’s currently happening over at Facebook.