Not too long ago, the only purpose associated with product packaging was the safety of the product inside, which is why not much thought was invested in its design and style by business owners. However, its importance has increased profusely Read More

What are Emotional Advertisements? The best way to entice people to purchase your product is to make them remember your brand. For this purpose of brand building, advertisements play a great role. Emotional advertisements aren’t the usual marketing ads Read More

Have you ever noticed how chatting with your friends through texts sometimes does not convey your tone the way talking to them face-to-face does? You must have also noticed that when you want to convey your message, you often use Read More

It’s fascinating how over the past few years, memes have rapidly spread over the world through social media sites. It’s funny when two friends sitting together, rapidly sending and receiving messages on their phone may seem desperately anti-social, Read More

We’ve always heard how psychology is an important aspect of successful marketing strategies. Whether its different insights or color psychology or just some parlor tricks that influence people’s buying behavior, psychology plays a major role in making your Read More

Does yellow remind you of the infamous “M” arch of McDonald’s? Have you ever wondered why organic skincare and food brands go for color green in their branding? What about Netflix using red in its logo? There’s one Read More

It’s important for a marketer to successfully do their job. The first thing they need to understand is who the customer is, what they want, and what drives them to buy. These techniques are based on psychological theories, which Read More