Facebook and Apple continue to fight for user data, the usage of which can change after the new iOS 14 update. Facebook has recently launched a major PR campaign “Speaking Up for Small Businesses”, openly opposing Apple’s new iOS 14 update Read More
Facebook Pixel is one of the most important digital tracking tools out there. A part of Facebook’s Business Suite, it is a powerful code that tracks all traffic and activity on your website so you can manage your ad Read More
India, Pakistan, USA, Hong Kong, Australia, Indonesia, Japan… we’re not brushing up on our general knowledge, but listing the countries that have banned, or are planning to ban TikTok in their countries. This popular Chinese app has gained a Read More
If you’re on Instagram, then you might know what hashtags are. Previously, using them was like a piece of cake. You could just plug-in a few random hashtags and see the results in the form of likes and comments. Read More
What is Facebook Blueprint? Launched in 2015, Facebook Blueprint is a learning platform offering free courses to marketers about Facebook & Instagram advertising. These courses teach you all you need to know about advertising on these platforms. To date, over 2 million Read More
We, as writers and bloggers, have a short time to grab our readers’ attention before losing them to disinterest. It takes more than just good-quality content to grab their attention and keep our audience engaged. Experience matters a lot to Read More
You just started a new business and need to generate leads but taking a solely organic approach isn’t working for you? Maybe it’s time you start investing in running social media ads. This will help new shoppers and Read More
Two strong contenders, both with powerful ad platforms, Google and Facebook are the top choices for advertisers across the globe. But what if you have one platform to choose, a limited budget to spend and a client who needs answers? Read More
Reach and impressions are two very important metrics digital marketers use to analyze the success or failure of their digital marketing strategy. But for a lot of newbies, both of these terms may seem confusing as both measures almost the Read More
#Hashtags, the staple food for modern marketing. Why am I calling it a staple? Because that’s the most appropriate description to explain the role Hashtags play on modern digital marketing platforms. They’re often not given their due share Read More
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