Who doesn’t know of Cadbury? Its striking purple color, that iconic taste, and its memorable ads have positioned the brand as one of the most well-loved ones in the confectionery market. Whether it’s “Kuch Meeta Hojaye” or the “Read More
Menu
A word that often evokes an emotional response in the target audience, leading to the desired outcome. They are called power words because they are so convincing that people just can’t resist being influenced by them. They can be Read More
Cognitive dissonance is the state of mind where you’re conflicted to choose between two similar products with slightly different features. It’s a state many customers find themselves in, and it’s what many brands strategize on to increase Read More
As times change, so do marketing tactics and approaches. Today, we live in the world of influencer marketing; a growing trend that has made brands work more easily with people. To make influencer marketing work for them, brands apply a Read More
Psychology and Marketing go a lot similarly than people care to realize. If you don’t have appropriate know-how of what your customers believe and how they behave, then what’s the point of making all those planned strategies? To Read More
