Engro Corporation is one of the largest corporations in Pakistan which deal with fertilizers, petrochemicals, power generation, and telecom infrastructure. Now, among all these other things, they’ve now initiated Break ke Baad, a program that helps enable the women Read More
Brands nowadays spend a vast amount of time and resources on marketing, as it is a huge part of what makes up the brand. One of these marketing tactics is brand wars. Oftentimes, major brands have a lot of competition, Read More
Facebook has a wide reach, thus Facebook groups turn out to be an amazing source of knowledge for the participants. And this becomes even more accurate when it comes to groups created for the purpose of professionals to interact. These Read More
Content teams must always be prepared for changing their content and the way that they present it, may it be due to a current but dying trend, or especially in the case of a crisis. Your team is bound to Read More
Brand storytelling has become one of the most impactful marketing tactics in recent years. With the rise in conscious consumerism, people now demand much more than information about the value or features of the products to be convinced to invest Read More
Up until a few years ago, freelancing was a concept alien to many. There was a general lack of understanding and stigma around what it actually is and how it works. But things have changed over the last few years. Read More
It can’t be denied that the trend of freelancing is increasing exponentially. According to Upwork’s survey, 56.7 million Americans freelanced in 2018. That’s more than 1 in 3 people freelancing. The fast pace at which people are shifting to working remotely Read More
Social media may have its drawbacks but you’ll agree when I say that it has definitely provided users transparency and choice when it comes to online shopping. Where pre-social media it was time consuming to research and review stores Read More
Have you ever noticed how chatting with your friends through texts sometimes does not convey your tone the way talking to them face-to-face does? You must have also noticed that when you want to convey your message, you often use Read More
It’s fascinating how over the past few years, memes have rapidly spread over the world through social media sites. It’s funny when two friends sitting together, rapidly sending and receiving messages on their phone may seem desperately anti-social, Read More
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